ProSiebenSat.1 invests in Fraunhofer start-up
In its Positioning & Networks division, Fraunhofer IIS develops wireless communications, positioning, and identification technologies for connected digital applications. Holodeck VR, a start-up whose technology has its roots in Fraunhofer IIS, has attracted a new investor in ProSiebenSat.1. The technology enables larger groups of people – wearing special headsets – to have VR experiences in spaces of up to 40,000 m².
The benefits of Holodeck VR’s technology include free, wireless movement, coverage of large spaces, reliable and precise positioning in virtual reality, real-time simulation of real scenarios, and interaction between users and the digital world. Virtual reality lets visitors experience theme parks, festivals, or public spaces such as shopping centers from a completely new perspective. Once the technology is installed in a large enough empty room, several thousand visitors can take part in this kind of virtual reality experience per day and installation. Thanks to the partnership with ProSieben-Sat.1, the start-up will now benefit from additional sales opportunities and new sales channels for placing its technology in theme and activity parks.